Madison Kaufman

Madison Kaufman is a Vs. Cancer Campaign Manager at the Pediatric Brain Tumor Foundation, where she leads and supports fundraising teams to drive growth and maximize impact. With an extensive background in campaign management, alumni engagement, and sports marketing, she sets strategic goals for Vs. Cancer and guides the fundraising teams to continued success. Madison previously served as Director of Alumni Engagement, Director of Talent Development, and Interim Director of Marketing for Athletics at Louisiana Tech University, overseeing major events such as the university’s first NCAA Baseball Regional. Since 2018, she has also enhanced fan experiences as an ESPN+ Sideline Reporter, using live storytelling and on-the-spot updates to deepen viewer connections.

Living in Ruston, LA, with her dog and curly sidekick, Archie, Madison enjoys attending sporting events, running, traveling, and working as a freelance sports broadcaster. She is deeply passionate about creating meaningful connections between PBTF, the coaches and athletes she collaborates with, and the kids and families PBTF supports. With every Vs. Cancer campaign, her aim is to make it both impactful and fun. For Madison, working on PBTF’s Vs. Cancer program is truly a dream come true!